João Landeiro

new product development for consulting companies

  • 4 Approaches to Consulting

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    At first sight, consulting work can appear to be vague, undecided and to some even a little bit bullshit. That’s unfortunate and at the same time understandable, given how broad the field can be and how modern life gives us so many stories of out-of-touch consulting that fails to deliver results. Part of the problem,…

  • How to test a Workshop

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    Workshop sessions are by definition, interactive. Much more so than a regular presentation where you share information with your audience. And if the secret to success when presenting is preparation, it its doubly so with workshops. This is why testing a workshop is paramount. It doesn’t have to be too difficult though. What to test…

  • Collaboration Primitives

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    On the surface, workshop sessions can seem mainly about dynamic exercises and even colorful post-its. This is an illusion. It is all much simpler than that. Let’s look back at our definition of a workshop: A workshop is a collaborative guided experience that mixes the expert’s knowledge with the client’s context, to create a tangible…

  • What is a Visual Framework

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    You might be familiar with the idea of a Marketing Funnel, Business Model Canvas or the Ishikawa Diagram. These are all different concepts, from diverse domains, made more popular by the fact that they have a recognizable and consistent visual representation. They are, you’ve guessed it, visual frameworks. In the modern lingo visual frameworks are…

  • What is a Workshop

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    You’ve landed here, perhaps following a trail of links and tips I’ve left around “The Internet” and you want to know more about this Workshop stuff. This post will be a quick introduction to the topic. You’ll quickly see that Workshops are a very useful tool to have on your expert’s toolbox. The simplest definition…