I help Consulting Companies launch new products & services using the lessons of the software industry
4 tenets of how I work
Make the implicit obvious
The difficulty of communication is a cliché because it is universal.
Most times, people assume too much and express too little.
I take pride in talking in a mix of Engineer-talk and Lawyer-talk.
You will see me asking clarifying questions, rephrasing for comprehension and taking notes.
But I’m also funny, I promise
Reduce bets to reduce risk
Risk cannot be entirely eliminated. And we sometimes overestimate how far we will get.
My unsexiest tenet is that it is much better to do small things first than to attempt major moves before one is ready.
You will see me asking often “how can we make this smaller”
Adapt to the conversation
I come into conversations with a plan and techniques to explore the subject, but I’ll change them if our course evolves.
I love the power of repetition, standard procedures and patterns, but I know it is in the uncharted space that we discover gold.
But I will be a stickler for coherence.
Be helpful and transparent
I’m not great at selling and this is the way I’ve adapted to this.
I will not hold secrets, drip feed insight or sell you something you don’t need.
I don’t do this because I’m nice. I do this because I don’t want unnecessary stress.
About my background
All the hats I’ve worn were about different sides of the same thing: making sense of complexity and shape the resulting clarity into actions.
- I studied Industrial Design Engineering at a top 10 program in Delft (blue china, famous painting of a girl and her earring, great institute of technology) and went to work at a monster truck renting place in Amsterdam (they did other things around guerilla advertising, but this was the coolest).
- I moved back home and had my startup moment in Lisbon (didn’t work out, learned about reducing risk in a disciplined way).
- I moved away from home and worked as an innovation consultant in São Paulo (learned about how to make ideas move within corporations) and a workshop facilitator (learned battle-tested facilitation skills).
- I moved again an became a graphic recorder in Curitiba (learned to be great at capturing and compressing other’s ideas). Then I started doing solo consulting.
- I wanted to see how the sausage actually gets made and became a Product Manager at three fintechs back to back (learned to coordinate difficult things among lots of people under heavy regulation).